浅析节目主持人在电视购物中所起的作用

Analysis of the role of the host playing in the TV shopping

在供给侧结构性改革的背景下,我国消费市场是支撑经济增长的基础和主要力量,并将持续保持平稳健康发展。电视购物发展由此赢得了良好的宏观环境,也将步入转型变革期。电视购物节目主持人作为商品与消费者的联系纽带,在电视购物节目中的作用不可小觑。因此,试从深入推进电视购物供给侧改革角度,探讨电视购物节目主持人应如何发挥作用。

In the supply side structural reform under the background of China＇s consumer market is the foundation and main force to support economic growth, and will continue to maintain a stable and healthy development. The development of TV shopping which has won a favorable macroeconomie environment, will also enter the transition period. The TV shopping program host as link between goods and consumers. In the TV shopping program should not be overlooked. Therefore, try to promote the TV shopping supply side reforms from the perspective of in-depth study of the TV shopping program host should be bow to play the role.