中国制造业质量与品牌发展战略研究

Development Strategies for the Quality and Brand of China's Manufacturing Industry

自《中国制造2025》颁布后,国家和各省市陆续出台了质量发展纲要和行动计划,进一步明确了"实施质量强国战略",全社会提升质量品牌的共识已经形成。为实现质量强国的战略目标,质量提升与品牌发展须解决两个关键问题:一是制造业质量与品牌需要适应经济新常态的新要求;二是制造业质量与品牌需要肩负起供给侧结构性改革的新使命。本文结合中国制造业质量与品牌面临的新形势,分析了目前面临的新问题,提出了我国制造业质量提升与品牌发展的行动计划,以及质量提升的政策建议。

Since the promulgation of Made in China 2025, the central government and many provinces in China have launched nu- merous action plans and outlines regarding quality development. Meanwhile, they have declared that China is ready to implement the strategy of becoming a global power in manufacturing quality. The concepts of improving quality and brand have become common sense in China＇s society. However, in order to achieve the strategic target of becoming a global power in manufacturing quality, two critical issues must be solved. First, how should the manufacturing industry adapt its quality and brand to the requirements of the ＂new normal＂ of China＇s economy？ And second, how should the manufacturing industry undertake the new mission of supply-side structural reform？ These authors examine the new challenges confronting the quality and brand of China＇s manufacturing industry, and propose action plans and policy suggestions for quality improvement and brand development in the manufacturing industry.