我国体育学术期刊运用新媒体传播的现状、困境——以我国中文体育类核心期刊为例

The Status Quo,Problems and Solutions to the Application of New Media Communication in Sports Journals:A Literature Review of Chinese Key Sports Journals

"新媒体"时代下,为提升我国中文体育核心期刊的传播影响力,调查分析我国现有的中文体育类核心期刊在传播中运用"新媒体"的现状,发现我国中文体育类核心期刊融合"新媒体"下的传播方式简单、传播力度不足。这种现状归因于对新媒体的认识不足、办刊模式单一、加工和传播方式滞后。因此提出"新媒体"时代下提升体育核心期刊传播力的出路:转变办刊观念,搭建多平台的传播格局,创新期刊的发行方式,转变受众角色的认识,延伸期刊的利益链条。

In the era of＂ new media＂, to enhance the influence of Chinese key sports journals, this paper analyzed the status quo of those sports journals in the application of new media communication, some findings were found that, the communication methods and power regards the integration of Chinese key sports journals were simple and limited, which could attribute to the outdated understanding of new media, the simple mode of journal management, and the slow-paced method of communication.Therefore, solutions to the application of new media com- munication in sports journals were put forward： to transform the idea of journal management, to establish the multiple platforms in communication, to innovate the publishing methods of journals, to transform the idea of recipients and optimize the interest chains of journals.