基于视觉认知的领带色彩及图案与衬衫的搭配

Collocation of tie color and pattern and shirt based on visual perception

为帮助设计师找到明确的领带产品开发方向,搭建消费者和设计师沟通的桥梁,基于流行趋势、专家企业访谈、问卷调查和电商网络销量的综合分析,挑选纯色、条纹、波点、格纹、印花和腰果6种图案领带,分别与白色、浅蓝色和黑色衬衫搭配,利用眼动跟踪观察领带图案、色彩与衬衫之间的搭配规律,并通过SPSS软件对被测试者在各个区域的注视时间和回视次数进行方差分析;同时结合消费者的主观视觉认知问卷,对试验数据进行视觉认知分析,得到不同图案、颜色的领带和衬衫的最合适搭配结果。结果表明,人眼观察过程中,注视的时间和人的认知活动具有较高的关联性。该视觉认知喜好和对比结果可为设计师设计领带图案、色彩与衬衫搭配提供设计依据。

In order to help designers to find specific development direction of tie products,a bridge between consumers and designers was built. According to analysis on fashion trend,enterprise expert interview,questionnaire survey and E-store sales,purecolor,stripe,wavepoint,plaid,print in gand cashew nuts,six kinds of neck tie pattern were chosen,respectively,taking white,light blue and black shirt collocation as samples. Eye movement tracking observation experiment was used to explore mixing rules of the above patterns and shirts with different colors. SPSS was used to conduct variance analysis to research subjects fixation duration and times of various regions. Combined with consumers＇ subjective survey,tie and shirt collocation rules with the highest concern were obtained based on experimental data.The results show that intensive correlation exists between fixation duration and cognitive activities during eye observation. Thus conclusions with preference can provide evidences to improve pattern design,color and shirt collocation to satisfy consumers＇ sentimental demand.