社会化媒体研究演化及前沿可视化分析

Social Media Research Evolution and Visualization Analysis

基于Web of Science数据库,利用文献计量方法对1995-2014年间社会化媒体领域论文进行可视化分析,通过热点关键词知识图谱直观展示社会化媒体发展脉络。同时分别从计算机科学和管理学的不同学科角度出发,对社会化媒体演化机理进行了研究。研究发现:(1) 1995-2008年,计算机科学和管理学的研究主题围绕社会化媒体知识基础不断发生变化。(2) 2009年后,随着以Facebook为代表的大量社会化媒体工具的兴起,两个学科中的研究主题在已有知识基础上开始交叉融合,社会化媒体成了两个学科的共同研究主题。但两个学科的研究侧重点有所不同。(3)协作化学习是未来社会化媒体研究领域的共同前沿热点。

Based on web of science database, and adopting the method of bibliometrics, the paper conducts a visualization analysis of papers on social media published from 1995 to 2014, and displays social media development through knowledge map of hot keywords. At the same time it studies social media evolution mechanism from the perspectives of computer science and management. The study discovers that： （1） themes around the basicsocial media knowledge are changing between 1995-2008 in the fields of computer science and management; （2） after 2009, with the rise of Facebook as the representative of a large number of social media tools, the two disciplines began to share some research themes regarding social media yet with different emphases; （3） collaborative learning is a frontier hot spot in the field of social media forfuture.