新媒体下外宣网站文本编译中的编辑对策研究

On Editing Measures in Transediting Foreign-oriented Publicity Website Texts Under New Media Conditions

编译指编辑和翻译,是与编辑相结合的翻译活动。外宣网站文本编译必须针对新媒体传播特点,贯彻以用户为中心的理念,重视翻译过程中的编辑加工,满足目标用户对信息价值的需求,关照用户阅读期待和愉悦感,迎合用户个性化偏好,以提高网站信息传播效果。

Transediting is a translation activity combined with edition. In order to improve communication effects, transediting foreign-oriented publicity website texts should carry out the user-oriented service concept, put attention to edition work in the process of translation, and meet requirements of users based on new media communication features, which include meeting the information value needs of target users, providing them the sense of pleasure in reading and satisfying their personalized preferences,