中国原创童书与引进童书市场比较——基于当当畅销书排行榜的数据挖掘与分析

Contrastive Analysis between Originol Chinese Children's Books and Imported Children's Books: Based on Dangdang Bestseller List Dada Crawling and Analysis

出版社竞相引进国外童书以求在童书市场上占据有利态势,过度依赖引进童书导致原创童书发展空间受到严重挤压。本文挖掘当当网平台童书数据,分年龄段将畅销榜Top 500的原创童书与引进童书的售价、折扣、评论数、好评数和三年畅销书排行榜Top 20占比等数据进行比较分析发现:畅销榜Top 500中原创童书整体市场表现不如引进童书,引进童书质量参差不齐却售价普遍高于原创童书,Top 20中原创童书明星产品数量远低于进口童书。基于此,本文提出适当限制引进童书、正视原创童书价值、加大力度鼓励原创童书创作的建议。

Chinese publishing groups try to seize the advantageous position through importing international children＇s book copyrights. However, too much importation has squeezed out the developing space of domestic children＇s book industry. This paper tries to crawl domestic and international children＇s book data from Dangdang platform and then compares and analyzes sale price, discounts, comment numbers, thumb- up comment numbers of Top 500, each percentage of best-selling Top 20, etc. It finds out that the overall performance of domestic children books lose much against international children＇s books in Top 500. Although not all international books are of great qualities while the importation children＇ s book prices are higher than domestic children＇s book prices generally. And in the Top 20 all-star children＇s books, the number of importing books is much higher than the domestic books. Based on that, it provides three suggestions-proper limitation on importation children＇s books, reevaluating domestic children＇s book value and strengthening the creation of domestic children＇ s books.