基于继承与创新理念的国际体育期刊本土化策略研究——以美国《体育画报(中文版)》为例

Research on the Localization Strategy of International Sports Journals Based on the Concept of Inheritance and Innovation

以《体育画报》英文版、中文版为范本,从"内容为王"报道领域、文本报道特点、以受众定位为中心的内容导向,以及栏目设置、封面设计、版面编排、图片视觉艺术,衍生产品等方面进行对比分析,从中窥探《体育画报》中文版对英文版在不同方面的继承与创新,并将这些继承与创新点放大至国际体育期刊本土化的进程来研究,认为上述继承与创新也可借鉴于其他国际体育期刊在中国区域创新发展的本土化进程。

In this paper, the Sports Illustrated English version, Chinese version as a template, from ＂content is king＂ news field, text features reports, to the audience as center content oriented, and columns, cover design, layout, pictures, visual arts, derivatives and other aspects of the comparative analysis, look out Sports Illustrated Chinese version of the inheritance and innovation of English version in different aspects, and the inheritance and innovation of international sports periodicals to enlarge the localization process to study, think that the inheritance and innovation could also be applied to other international sports periodicals in the process of localization Chinese regional innovation development.