从“阿里年货节”中的春节元素看GUI情感设计途径

Approaches of Emotional Design of GUI in view of the Spring Festival Elements of Ali Special Purchase for New Year

目的从情感设计的角度,研究利用春节元素的GUI界面设计特征与表达途径。方法以设计心理学为理论依据,通过"阿里年货节"APP设计案例分析梳理,提出实现GUI情感设计的3个层次,即视觉设计的本能层次、互动体验的行为层次和唤起记忆的反思层次。结论将春节元素符号作为实现情感设计的手段来提升用户的界面操作体验,针对不同的传统节庆和民俗因素,推出不同情感体验因素的手机APP界面产品。

Based on emotional design, it makes researches on the design features and expressing approaches of GUI interface which utilizes the elements of Spring Festival. Taking design psychology as the theoretical framework and ana- lyzing Ali Special Purchases for New Year Festival APP, it puts forward three levels of realizing GUI emotional design which are instinct level of visual design, behavior level of interactive experience and reflection level of arousing memory. It takes Spring Festival elements as measures to realize emotional design, which aims to improve the interface operation experience of users. According to different elements of traditional festivals and costumes, different interface products of phone APP possessing experience elements would be promoted.