女鞋色彩HSB意象研究

Image Research of Women's Shoes Color on HSB

目的以感性意象为基础对女鞋色彩HSB进行定量分析研究。方法以感性工学原理为指导,运用语义差分法将消费者对女鞋色彩的感性意象从色相、明度以及饱和度等3个维度量化,并通过调查问卷获取消费者对女鞋色彩的感性意象评价,最后通过统计分析构建女鞋色彩要素和感性意象词汇之间的对应关系。结论通过对女鞋色彩HSB意象的研究,有助于为女鞋设计提供依据,避免女鞋色彩设计的盲目性,同时有利于增强女鞋品牌对受众的吸引力和竞争力。

It aims to quantitatively analyze and study the HSB of women＇s shoes color based on perceptual imagery. Using the Kansei engineering theory as a guide, and starting from the three perspectives of hue, saturation and brightness, it quantifies consumers＇ perceptual imagery of women shoes＇ color by semantic differential method. Then, the perceptual images evaluation of consumers on the color of women＇s shoes through the questionnaire is got. Finally, the corresponding relationship between the color elements of women＇s shoes and the perceptual imagery words by statistical analysis is constructed. This study helps to provide the evidence for women＇s shoes design, and avoid the design blindness of the color of women＇s shoes, meanwhile increase the attraction and competitiveness of women＇s shoes brand towards the consumers.