让意义之光照亮企业──国投新集公司成功导入CI探析

Probe into the Successful Introduction of Corporate Identity of Xinji Group

国投新集公司去国有大中型企业集团中较早成功导入CI的企业之一。本文旨在通过对该企业实施CI战略模式的实地考察，从理论上揭示其成功要素所在，为我国其他企业正确导入CI提供经验借鉴。

Xinji group is one of the national large- scale industrial enterprises in China. It has first successfully introduced Corporate Identity strategy. This article indicated theoreically the successful essences of the mould of application n of Corporate Identity strategy with personal investigation in Xinji group. The result could help other enterprises to introduce the Corporate Identity strategy correctly.