基于模糊层次分析法的大学生创业项目可行性评价指标体系实证分析

Evaluation Index System of Feasibility of College Students' Entrepreneurial Projects Based on Fuzzy Analytic Hierarchy Process

找到可行性强的创业项目是成功创业的基础。当前,大学生在创业项目评价选择中面临诸多困难。实证结果表明:创业特质、创业能力、政策环境、匹配程度是创业项目可行性的核心影响因素。应构建大学生创业项目可行性评价指标体系,为大学生科学评价选择创业项目提供帮助。

Feasible entrepreneurial projects are the basis for the success of college students＇ innovative undertaking, but there still exist many difficulties in the evaluation and selection of entrepreneurial projects. The empirical result shows that entrepreneurial characteris- tics, entrepreneurial ability , policy environment, and matching degree are the four key factors of the feasible entrepreneurial projects. On this basis, we explore the feasibility evaluation index system of entrepreneurial projects based on fuzzy analytic hierarchy process so as to provide reference for college students to evaluate and choose the entrepreneurial projects.