陕西地域文化的现代设计新模式研究

The Research of Modern Design Modes of Shaanxi Regional Culture

现代设计的同质化现象驱使我们在对地域文化和文化传统的继承中,探索新的设计模式。陕西独具的悠久历史资源、厚重的民俗文化和红色文化等,具有鲜明特征的地域文化可以为现代设计新模式创作带来新的灵感。通过对陕西地域文化的挖掘及其地域文化符号的创造性应用,可以为现代设计带来新的灵感。具体而言,主要表现为像似符号的解构化应用、指示符号的保留化应用、规约符号的转换化应用等三个方面。可以看出,陕西地域文化在产品设计中已经展现出积极的前景和巨大的市场价值。

The homogenization of modem design has impelled us to explore new design patterns about inheriting regional culture and cultural traditions. Shaanxi, which has obvious regional cultural characteristics such as long history,heavy folklore,Red-cultural Heritage, has inspired us to create new modes of modem design through excavating and creativelyapplying the regional cultural. In practical terms,its main manifestations is deconstructing application of icon,maintaining application of designated symbol and con-verting application of stipulation symbol. As we can see, Shaanxi regional culture has shown positive prospect and great market value in product design.