基于SSM分析的入境旅游市场结构演化——以安徽省为例

The Evolution of Inbound Tourism Market Structure in Anhui Province Based on SSM Analysis

针对2011至2016年中国旅游统计年鉴以及安徽统计年鉴的有关入境游客量的数据,运用SSM方法,对安徽入境旅游客源地市场结构进行有效的分析。结果表明:在2010至2015年期间,安徽省入境旅游发展速度高于全国水平;港澳台的市场结构地位比重大且相对比较稳定,均是入境安徽旅游的主要客源地;台湾旅游人次在安徽入境旅游市场中占据首要地位,同时入境安徽旅游客源地呈现出多样化的趋势;美国、德国、英国等国市场基础好且拥有明显的竞争力优势;新加坡、法国、俄罗斯等国市场基础差但是市场地位不断上升。最后,根据客源地市场的不同情况,提出针对性的建议,以期进一步优化安徽入境旅游客源市场结构。

Based on the data of inbound tourists in Tourism Statistical Yearbook of China and Anhui from2011 to 2016,this paper gives an effective analysis of the market structure of the tourist source for inbound tourism in Anhui,using the SSM method.The results showed that during the period from 2010 to 2015,inbound tourism in Anhui developed faster than the national level.The market proportion of Hong Kong,Macao and Taiwan is large and relatively stable,and they are the main tourist sources for inbound tourism in Anhui;Taiwan tourists occupy the first place in the inbound tourism market in Anhui,meanwhile,inbound tourist source in Anhui shows a variety of trends;the United States,Germany,Britain and other countries had a good market base and a obvious competitive advantage;market foundation in Singapore,France,Russia and other countries was poor but their market status was rising.Finally,according to the different situation of the tourist market,this paper put forward some specific suggestions to further optimize the inbound tourist market structure of Anhui.