摘要
《中国成语大会》立足传统文化传播又兼具社会教育与文化娱乐功能,掀起传统文化学习热潮。基于专业数据,研究该节目的节目形式、传播方式,剖析节目热播的原因,进而寻求中国传统文化传播的新路径。
The Chinese Idioms Congress is based on traditional culture communication, and has the functions of social education and cultural entertainment, which set off the upsurge for learning Chi-nese traditional culture. Based on the related professional data, the paper studiedsome special ies of the program forms and the transmission modes, analyzed the reason why the Chinese idi-oms Congress was hot broadcasted, and sought the new path of the Chinese traditional culture communicationunder the background of all media.
出处
《金陵科技学院学报（社会科学版）》
2017年第2期14-17,共4页
Journal of Jinling Institute of Technology(Social Sciences Edition)
关键词
大众传播
文化传播
文化类节目
《中国成语大会》
节目形态
创新
mass communication
culture communication
cultural programs
Chinese Idioms Congress
program form
innovation
