垂直生鲜电商的供应链运作优化

The Operation Optimization of Supply Chain in Vertical Fresh E-commerce

近几年生鲜电商发展迅速,市场广阔,但问题也同样明显。文中以垂直生鲜电商为研究主体,对其经营现状与发展前景进行了阐述。并以此为基础总结了垂直生鲜电商的现有供应链模型,分析了其中存在的问题,并结合物流与供应链的相关理论对其进行优化,在信息化基础上,完善物流管理信息系统,提高其运作效率。

In recent years,the fresh E-commerce develops rapidly,the market is broad,but the problem is also obvious.This paper takes the vertical fresh E-commerce as the main body,analyzes its operating status,and points out its broad prospects for development. Then,analyzes the existing supply chain model,Finally,based on the relevant theory of logistics and supplies chain optimization,the model is established in the information optimization. In the upstream supply chain,through the establishment of cooperative relationship with farmers,enterprises can optimize the procurement,and establish a stable and efficient procurement system to improve the efficiency of operation.