摘要
文中针对目前进口零售跨境电商发展存在的问题,从消费者偏好出发,对进口零售跨境电商购物渠道进行分类分析,通过问卷及抽样设计,应用因子分析法对消费者偏好进行统计分析,得出主要影响因子及影响权重,并基于此做出购物渠道选择。
The article in view of the problems of import cross-border electricity retail business development,Starting from the consumer preference,the import retail cross-border electricity shopping channel classification analysis. Through the questionnaire,sampling design and factor analysis to analysis Consumer preferences,to get the main influence factors,and make a shopping channel choice.
出处
《物流工程与管理》
2017年第7期118-120,46,共4页
Logistics Engineering and Management
基金
国家级大学生创新创业训练计划项目(项目编号:201613470006)
关键词
进口零售跨境电商
消费者偏好
因子分析法
import cross-border electricity retail
consumer preferences
factor analysis
