基于互联网+的蔬菜营销渠道调查研究——以福州地区为例

Based on the Internet Plus the Vegetables Marketing Channel Research——Take Fuzhou as an Example

"互联网+蔬菜"将信息经济与传统农业结合,必然能够给传统蔬菜产业带来新机遇。文中通过问卷调查方式,分析了消费者对"互联网+蔬菜"相关渠道的接受情况,以及目前福州地区在实施互联网+蔬菜中存在的问题,针对性的提出了促进福州市"互联网+蔬菜"发展的对策建议。

＂Internet plus vegetables＂information will be combined with the traditional agricultural economy,will bring new opportunities to the traditional vegetable industry. This article through the questionnaire survey and Analysis on consumers＂Internet plus vegetables＂relevant channels to accept the situation,and the Fuzhou area in the implementation of the existing problems in the Internet plus vegetables,put forward to promote the Fuzhou city ＂Internet plus vegetables ＂ development countermeasures.