全媒体视域下中国传统技艺消费产业化发展的供给侧改革研究——以蜀绣为例

Research on Supply-side Reform of Consumption Industrialization Development of Chinese Traditional Skills under the Perspective of Omnimedia——A Case Study of Sichuan Embroidery

中国传统技艺是中华文化的重要组成部分,如何在全媒体时代背景下更好地保护和传承传统技艺,成为当下研究的重要内容。文章立足蜀绣产业发展现状,解读了蜀绣这项传统技艺产业化发展的新消费趋势和供给侧改革。研究认为,蜀绣的发展需要在新消费趋势下做顶层设计,从供给端出发,结合需求端共同发展,体现价值升级和文化传承。作为非物质文化遗产的蜀绣是现代技术与传统艺术的一体化表现,在发展领域中,全媒体传播有助于蜀绣产业的发展,立足供给端,打造蜀绣产业新消费增长点,无论是高端定制还是大众需求,全方位开发蜀绣产品的文化内涵和外延的价值,把蜀绣和城市发展、地区经济社会发展相结合,提升蜀绣产业的整体发展水平和联动经济效应。

Chinese traditional skills form the important part of Chinese culture. How to protect and inherit the traditional skills under the backdrop of omnimedia has become an essential content of research. Based on the current development of Sichuan embroidery, the paper expounds the new consumption trend and supply -side reform of Sichuan embroidery----this industrializationdevelopment of traditional skill. The paper holds that the development of Sichuan embroidery should be designed under the new consumption trend, and that it should proceed from the supply side and develop with the demand side to reflect the value upgrade and cultural inheritance. Sichuan embroidery, an intangible cultural heritage, reflects the integration of modern technology and traditional art. In the process of development, the dissemination of omnimedia helps to develop Sichuan embroidery. Based on the supply side, the development of Sichuan embroidery industry should give birth to new consumption growth points. Whether it be high-end customization or public demand, the development of Sichuan embroidery should produce its internal and external cultural value, combine Sichuan embroidery with regional socioeconomic development and urban development to upgrade the whole development of Sichuan embroidery and economic interconnectedness.