旅游审美判断对目的地形象生成的作用机制研究

The Functional Mechanism of Travelers' Aesthetic Judgement on Destination Image Formation

基于哲学、心理学视角,采用文献述评与演绎推理相结合的研究方法,以旅游者审美判断的主体性维度为研究主线,深入分析审美认知和审美情感在旅游目的地形象生成过程中的具体作用。研究发现:审美判断中的认知因素推动了目的地清晰形象的生成,并对目的地形象生成具有基础性作用;审美判断中的情感因素只能形成关于目的地的模糊形象,但对目的地升华形象的生成具有拓展性作用;在审美判断心理机制的作用下,目的地形象存在一个循环更新的过程。

Based on the philosophical and psychological perspective,this article uses the method of the combination of literature review and deductive reasoning,focuses on the subjective dimension of aesthetic judgement of tourists,and makes in-depth analysis of the specific effect of aesthetic cognition and aesthetic emotion in the process of destination image formation. The study finds that cognitive factors of aesthetic judgement promote the formation of destination＇s clear image,and have a basic effect on the sublimation of destination image. Only the affective factors of aesthetic judgement contribute to vague image about the destination and have a decisive effect on the sublimation of the destination image. Under the function of the psychological mechanism,there is a cycle of renew al process of the destination image.