中小企业网络营销的困境与对策

The Predicament and Countermeasure of Network Marketing for Small and Medium-Sized Enterprises

论文结合中小企业网络营销现状、前景及其优势,提出相应对策,以符合"互联网+"时代产品营销要求,符合市场一体化、企业生存数字化、商业竞争国际化的发展方向,最大限度地满足消费者需求,切实促进新形势下企业的发展壮大。

Based on the situation, prospect and advantage of small and medium-sized enterprise network marketing present, paper puts forward the corresponding countermeasure, to conform to the requirements of the era of ＂Internet ＋＂ product marketing, in line with the market integration, enterprise survival digitization, commercial competition internationalization development direction, to meet consumer demand furthest, to promote the development of enterprises under the new situation.