浅论企业文化对企业战略管理的影响

The Influence of Enterprise Culture on Enterprise Strategy Management

企业战略管理是企业在各个职能战略基础上的系统整合,是企业成败的关键。而企业文化对企业战略的制定和企业的长期发展有着重要影响,决定着企业战略的制定与实施。论文从企业文化与企业战略管理的含义及关系分析入手,通过分析不同的企业文化对企业战略管理的影响的具体案例,阐明企业战略管理中企业文化的影响,为企业战略管理提供企业文化层面的借鉴与建议。

Enterprise strategic management is the systematic integration of enterprises on the basis of various functional strategies, and is the key to the success of an enterprise. The corporate culture has an important impact on the formulation of enterprise strategy and long-term development of enterprises, which determines the formulation and implementation of enterprise strategy. This article starts with the analysis of the meaning and relationship between enterprise culture and enterprise strategy management, through the analysis of the specific case of different enterprise culture on enterprise strategic management, to clarify the influence of enterprise culture in the enterprise strategic management. Finally,it provides reference and suggestion for enterprise strategic management at the corporate culture level.