摘要
广告符号意向主要是用来表现产品的基本形象．而构造和文字、图形、色彩等则将产品的性质和特点充分展示给消费者。其中，包装的符号意向是对产品价值和产品功能的一种直接性展示．正是借助这一符号元素，促使产品和广告之间得以相互关联、相互渗透．最终整合成一个相对完整的形象。
Nowadays, instead of judging the advertisement of a product or a brand as "good looking or not", people tend to care more about the emotional elements of it. For this paper, the author analyzes the feeling and intention expression carriers of advertisement design in terms of image design, text design, and color design. In conclusion, the author summarizes three different kinds of emotional expression in advertisement design, including modelling expression, warmhearted expression, and atmosphere expression.
出处
《包装与设计》
2017年第4期102-103,共2页
Package & Design
