客户参与影响制造企业服务化转型的路径研究——基于服务主导逻辑和开放式创新理论

A Research on the Impact of Customer Participation on the Service-oriented Transformation of Manufacturers——Based on Service-dominant Logic and Open Innovation Theory

服务经济背景下,服务化是制造企业战略转型的必然选择。基于服务主导逻辑和开放式创新理论,提出不同方式的客户参与(信息资源提供者、合作创新者、独立创新者)可以积极影响企业的服务创新(服务理念创新、客户界面创新、组织流程创新、技术选择创新),从而提高制造企业服务化转型绩效(投入服务化程度、产出服务化程度)的过程路径。

In the context of service economy, servitization is the best strategic choice for manufacturers. Based on the theory of service - dominant Logic and open innovation theory, different ways of customer participation （information and resource providers, cooperative innovators and independent innovators） will bring positive in-fluence on service innovation （innovation in service concept, customer interface, organizational process, technol-ogy selection） of the manufacturers, so as to improve the performance of the service - oriented transformation of manufacturers（the degree of input service, the degree of output service）.