四川篮球产业发展探析——以金强集团60年发展历程为视角

Analysis on Development of Basketball Industry in Sichuan——From the Perspective of 60 Years' Development of Jinqiang Group

体育产业是一项发展迅速的绿色产业、朝阳产业,在我国现已成为国民经济新的经济增长点。篮球产业作为体育产业的重要组成部分,其发展也有多年历史。篮球产业在发达国家与我国东部沿海地区快速发展的事实表明,篮球产业在体育产业中已成为最重要的组成部分,也成为体育产业的快速增长点。根据我国体育产业发展的大环境,结合四川男篮60年来的发展历史,分析四川篮球产业发展的辉煌、陨落以及崛起。通过对四川省篮球产业发展的现状分析提出了快速发展四川篮球产业的对策与建议,促使篮球产业成为体育经济的快速发展点,希望对有关部门和人士有所借鉴和帮助。

Sports industry is a fast - growing green and sunrise in d u s try, and has become a new eco-nomic growth point of national economy in China. Basketball in d u s try ,as an important part of the sports industry,has a long history of development. The rapid development of basketball industry in the developed countries and the eastern coastal areas of China shows that the basketball industry has become the most important part of the sports industry and a rapid growth point of sports industry. Based on the environ-ment of China／s sports industry development, combined with the development history of Sichuan men＇s basketball team in the past 60 y e a rs ,this paper analyzes the g lo ry , the fall and industry development. Through the analysis of the present situation of the development dustry in Sichuan Province,the paper also puts forward the countermeasures and suggestiodevelopment of Sichuan basketball in d u s try ,which makes the basketball industry become the rapid devel-opment point of sports economy,and hopes to give some references and help to the relevant departmentsand people.