澳大利亚商务服务培训包分析与启示——以营销与传播资格证书为例

Analysis and Implication of Australian Business Service Training Package:A Case of Marketing and Communication Qualification

培训包是澳大利亚国家培训框架的三大核心之一,也是TAFE学院等各类职业教育职教培训机构开展教育培训的指南,结合营销与传播资格证书对商务服务培训包的资格证书、能力单元、鉴定指南进行了分析,并据此对国内高职商务专业建设提出了相应的建议。

The training package is an important part of the Australian National Training Framework and is also a guide for TAFE Colleges and vocational training institutions to conduct education training. The present study analyzes the qualifications, units of competency and assessment requirements of business services training package of the qualifications of marketing and communication. Some suggestions are put forward on the construction of commercial specialty in domestic higher vocation.