中国网络消费的空间差异及影响因素

Analysis of the Factors Affecting the Regional Difference of Network Consumption in China

本文根据2011-2015年网络消费水平指数的省际数据和337个地级市数据,用Geo Da分别呈现了省际和地级市网络消费水平的地区差异,并删除缺失数据,利用其中287个地级市静态面板分析方法,分析了地区网络消费水平存在空间差异的影响因素。研究表明:中国省际网络消费水平存在东部-中南-西北逐渐递减的发展态势,地级市则存在分一二三四线城市依次递减的现象。进一步的WLS估计结果表明,城乡居民人均可支配收入、政府财政预算支出、金融机构各项贷款余额、固定电话用户数和邮电业务总量对地区网络消费水平显著有促进作用,而人均地区生产总值、固定资产投资总额和移动电话用户数对地区网络消费水平发展有一定程度上的负向作用。

According to the provincial data and 337 cities＇ data of network consumption level index from 2011-2015, this paper presents the area differences of network consumption level between province and prefecture level city. It deletes the missing data, using the 287cities static panel data to analyze the influence factors on existed spatial difference of regional network consumption level. The results show that： the level of inter provin- cial network consumption in China is gradually decreasing in the East, Central South and Northwest China, and there is a decreasing trend in the 1234 tier cities. The further results of WLS show that the per capita disposable income of urban and rural residents, government budget expenditure, the balance of loans of financial institutions, the number of fixed telephone users on the network and telecommunications service have significantly promoted the level of consumption, but GDP per capita, the total investment in fixed assets and the number of mobile phone users on the network consumption level have a certain extent negative effects.