基于情景感知与UTAUT的共享单车使用意愿研究

A Study on the Intention of Bike-Sharing Usage Based on Context Awareness Theory and UTAUT Model

本文在UTAUT模型基础之上,结合情景感知理论,构建共享单车用户使用意愿影响因素模型。实证结果表明:情景性、泛在性、社会影响等因素正向影响用户使用共享单车的意愿;感知风险负向影响用户使用共享单车的意愿;另外绩效期望、努力期望在情景性、泛在性与用户使用意愿间起到中介作用。本文研究结论为共享单车供应商和APP开发商提供建议。

In order to reveal the influential factors of bike-sharing usage intention and micro mechanism , this paper developed an intention of bike-sharing usage research model, based on the UTAUT and context awareness theory. We used questionnaires to collect data and made statistical analysis. The results showed that： context , ubiquity, social impact had positive influence on usage intention of bike-sharing; perceived risk had negative influence on usage intention of bike-sharing. Meanwhile, performance expectancy and effort expectancy had mediator effect between context, ubiquity and usage intention . Last, this paper put out some suggestions for bike- sharing service providers and the application developers.