自媒体意识形态之属性研究

An Issue of We Media about Ideological Property

自媒体依托技术,隐含人的价值诉求,是人类价值归属与思维形态的衍生物,表现为由技术研发者及推广者的价值意志向使用者及应用者延伸。自媒体同样享有媒体话语生产能力和创作能力,其话语系统随着可视化技术的发展与融入,将呈现出向更为直观的图像主导媒体话语转型。在自媒体文化衍生中,强化了多元意识形态网群化表达,使多元意识形态传播获得了机会与生命力。

We Media techniques,which contain human value appealing,are the ramifications of human value attribution and ideology;and the value of technique developers and promoters can be extended to the users through the techniques.We Media also has media discourse productive and creative abilities.As the development of visual technology,the discourse system of We Media will transform to be more intuitive images.In the cultural ramifying of We Media,multiple ideology clustering expression is enhanced,which provides multiple ideology communication opportunities and vitality.