摘要
以中冶南方工程技术有限公司为例，深入分析传统设计院向工程公司转型过程中面临的问题和挑战，努力呈现其在文化创新过程中的丰富实践，总结其对企业发展及品牌形象的提升所产生的积极促进作用，为工程公司转型过程中的文化创新研究提供一个成功的案例。
Taking WISDRI Engineering and Research Incorporation Limited as an example, this paper analyzesthe existing problems and challenges in the process of transformation from the conventional design institute into anengineering company, and endearors to present its rich practice in the process of cultural innovation, and summarizes itsactive role in promoting enterprise development and brand image upgrading, thus providing a successful case for culturalinnovation study in the transformation process of the engineering company.
出处
《冶金信息导刊》
2017年第3期9-11,33,共4页
Metallurgical Information Review
关键词
企业转型
问题
挑战
文化创新
enterprise transformation
problem
challenge
cultural innovation
