浅析我国定制旅游存在的问题及解决对策

The Problems and Countermeasures of Custom Tourism in China

由于我国旅游产业的不断发展和升级,以及旅行活动的频率、深度不断增加和深入,普通简单大众化的旅游产品已经不能满足现代人的旅游需求。对于个性化消费群体而言,针对旅游者自身个性化需求而设计行程的定制旅游产品恰好满足其旅游需求。目前在我国,定制旅游作为一种全新的旅游消费方式,正在逐步走进我们的视野。本文首先探讨了定制旅游的概念,分析了其基本特征,提出定制旅游发展在现阶段存在的主要问题,最后,根据定制旅游的特点以及我国旅游市场的发展现状提出解决问题,弥补不足的方法和途径。

With the development and upgrading of the tourism industry, increasing the frequency, depth and travel activities increase, simple tourism products has been unable to meet the modem tourism demand. For individual consumers, and the design of travel for tourists own personalized customized travel products to meet the demands of tourism. As a new tourism consumption, custom tourism is gradually into our field of vision. This paper first discusses the concept of custom tourism, analyses its characteristics, put forward the main problems existing in the present stage, custom tourism development. Finally, according to the characteristics of customized travel and the development of the status of China＇s tourism market is presented to solve the problem, to make up for the deficiency of the method and the way.