基于平衡计分卡的网络商城绩效评价体系构建

Construction of Performance Evaluation System of Network Mall Based on Balanced Scorecard

平衡计分卡是一种将企业战略落实在具体指标的新型绩效管理体系。本文将平衡计分卡体系应用于网络商城的绩效评价中,为网络商城构建了包含四个层面的适用于电子商务领域的战略地图,利用战略地图归纳出的核心指标和业绩驱动因素,构建了一个基于平衡计分卡的适用于网络商城的B2C电子商务网站绩效考核评价体系。

The balanced scorecard is a new performance management system that implements the enterprise strategy in specific indicators. In this paper, the balanced scorecard system is applied to the performance evaluation of the network mall, for the network mall to build a four dimensions of the application of the e-commerce in the area of strategic maps, using the strategic map to summarize the core indicators and performance driving factors, and build a balanced scorecard based on the internet mall for B2C e-commerce site performance evaluation system.