论高校图书馆推广活动的延续性——以华东师范大学图书馆为例

The Continuity of University Library's Promotion Activities——The Case of East China Normal University Library

作为图书馆服务中最有特色、最具活力、最能充分体现其核心价值的高校阅读推广活动正如火如荼地开展,不管是内容和形式上,都在不断地推陈出新。在对比高校各类推广活动时发现,虽然创新力十足,但有些活动在延续性方面还没能引起充分重视。以华东师范大学图书馆开展的各类推广活动为例,对如何更好地提高活动的延续性,提出一些自己的思考。

Promotion activities in university as the most characteristic, dynamic and could fully reflect the core values ofuni- versifies are in full swing and changing both in content and form. After comparing various promotional activities of universities, this paper found that though some activities were innovative, they did not pay enough attention to con- finuity, and presented some ideas about how to improve the continuity of activities by using the example of East China Normal University Library.