煤炭营销管理机制的探索与创新

Exploration and Innovation of Coal Marketing Management Mechanism

伴随着我国经济发展以及社会生活水平的不断提高,人们对于能源的需求也越来越高,与此同时能源市场的竞争也愈发激烈。加之供给侧结构改革的进一步推行和深入,煤炭行业的营销压力与日俱增。这就要求煤炭行业相关企业在营销上多花心思,从管理层面上进行探索与创新,降低交易成本,提高行业成交速度,保持健康良好的发展态势,提升煤炭市场的资源配置效率并保证其稳定性,促进煤炭行业发展创新。

With the continuous improvement of China＇s economic development and social living standards, the demand for energy has become higher and higher. At the same time, the competition in the energy market is becoming increasingly fierce. In addition, with the further implementation and deepening of the supply side structural reform, the marketing pressure of the coal industry is increasing day by day. This requires the enterprises of coal industry to put more effort into the marketing, to explore and innovate from the management level, reduce transaction costs, improve the industry turnover rate, maintain a healthy and a good development trend, enhance the efficiency of resource allocation and ensure the stability of the coal market, promote the development of the coal industry innovation.