企业绿色管理模式探究

Research on Green Management Mode of Enterprises

近年来,随着绿色经济的兴起,环境保护逐渐成为了社会关注的焦点,在这一趋势下,绿色管理模式是企业寻求长期稳定发展的必然选择。文章首先从研发管理、生产管理、营销管理、财务管理和人力资源管理方面比较了传统管理与绿色管理的差别,然后通过分析知名企业绿色管理案例,探讨现代企业绿色管理模式的因应之道,最后构建并拓展整合性企业绿色管理模式,提出绿色管理价值链。

In recent years, with the rise of green economics, environmental protection is gradually becoming a focus concerned by society. In this trend, green management mode is an inevitable choice for enterprises to seek long-term stability development. First of all, this paper compares the differences of traditional management and green management from the perspective of research and development management, production management, marketing management, financial management and human resources management. Secondly, this paper discusses that green management mode of modern enterprises respond to the situation by the analysis of some famous enterprise＇s cases of green management. Finally, this paper builds and develops the integrated enterprise management mode, and green management value chain is put forward.