微信公众号与期刊相关内容的内容建设现状调查与分析——以RCCSE权威学术期刊为例

Investigation and analysis of content construction status related to journal articles and contents in We Chat public accounts: Taking RCCSE authoritative academic journals as examples

【目的】了解学术期刊微信公众号的开通情况及期刊内容的建设现状,为学术期刊微信公众号的内容建设提供参考。【方法】以《中国学术期刊评价研究报告(2017—2018)》(武大版)中326种权威学术期刊为样本,统计获取其微信公众号的开通情况及期刊文章和目次的内容建设状况,调研时间截至2017年3月1日。【结果】326种权威学术期刊中有182种期刊共计开通微信公众号179个,约80%的微信公众号开通于2014年11月之后。其中,136个微信公众号推送与期刊目次相关的内容,推送的呈现方式分4大类;144个微信公众号推送与期刊文章相关的内容,推送的呈现方式分7大类,推送量约占总推送量的35%。【结论】从2014年11月起,微信公众号的创建与应用开始受到大量权威学术期刊关注;与期刊文章和目次相关的内容建设已成为权威学术期刊微信公众号内容建设的重要一环;在期刊文章相关内容的呈现上,长篇幅的内容呈现方式具有更强的有效性。

[Purposes] By investigating the application of We Chat public accounts in academic journals and their content construction status quo related with journals,this study aims to provide reference for content construction of We Chat public accounts in academic journals. [Methods]The application of We Chat public accounts and content construction status quo related with journal articles and contents were studied with the help of statistical data from 326 authoritative academic journals in China Academic Journal Evaluation Report（ Wuhan University） from 2017 to 2018. The survey data were up to M arch 1,2017. [Findings] There are 179 We Chat public accounts opened by 182 authoritative academic journals,of which nearly 80% are opened after November2014. The journal directory contents are pushed in 136 We Chat public accounts,which can be summarized to four presentation modes. The journal articles are pushed in 144 We Chat public accounts,which can be summarized to seven presentation modes.Nearly 35% of all pushed content is presented by journal articles. [Conclusions] The creation and application of We Chat public accounts attract attention of a large number of authoritative academic journals from November 2014. The content construction related with journal articles and contents has become an important part of content construction of We Chat public accounts in authoritative academic journals. The long presentation is more suitable for the presentation of journal articles.