基于游客感知价值的节庆旅游体验研究--以昭君文化节为例

The Experience of Festival Tourism Research Based on The Tourists Perceived-- A Case Study of Zhaojun Culture Festival

游客感知价值是衡量节庆旅游成功与否的重要指标。以呼和浩特市昭君文化节为例调研发现,游客感知价值由功能价值、社交价值、情感价值、认知价值和条件价值五个维度构成,其中认知价值、情感价值和条件价值占主体地位。进而从感知价值的五个维度角度考察游客基本特征对旅游感知价值的影响,提出加强游客感知价值的相应建议。

Tourists perceived value is an important index to measure the success of festival tourism. In Hohhot Zhaojun culture festival, for example, the survey found tourists perceived value make up for five dimensions, functional value, social value, emotional value, cognitive value and conditional value, especially, the cognitive value, emotional value and conditions value accounts for the main body status. And then from the view of the five dimensions of perceived value to investigate visitors basic characteristics influence on tourist perceived value, to strengthen tourists perceived value corresponding Suggestions are put forward.