关于中国艺术品价格评估体系的新思考——当代国画“九级区间价位法”模型探讨

New Reflection on Chinese Artwork Price Evaluation System:A Probe into the Model of “Nine-Level Interval Price Method” of Contemporary Traditional Chinese Painting

不同于国外相对完善的艺术品价格评估体系,国内艺术品价格评估的机构/个人丰富多样,画廊、拍卖公司、专家等均可提供估价服务,但是每一方的估价,跳出本方圈子后很难被另一方所认同,这对普通的艺术爱好者人群形成极大的困扰。本文以当代国画为例,从劳动力成本、艺术家影响力、作品艺术价值、作品获得渠道四个一级指标入手,通过近二十个二级指标的量化分析,以代表性艺术家的数据分析为基础,采集诸多艺术家作品成交记录为补充,形成一套行之有效的"九级区间"价位体系,采用先行定性、再行定量的方法进行作品价格的评估。通过分级制,利用各指标项将艺术家先行进行区间分级,然后根据艺术作品本身的价值进行变量调整,确定最后的作品价格,该体系对消费型(即中低价位)作品将拥有更精确的估价能力。

Unlike the relatively complete artwork price evaluation system abroad, the domestic artwork price evaluation system involves a variety of evaluation institutions/individuals, and galleries, auction companies and experts can all provide price valuation services. However, one party＇s valuation is difficult to be recognized by another party in another circle, causing great bafflement among ordinary art lovers. Taking the contemporary traditional Chinese painting as an example, and starting with four primary indicators of labor cost, artist＇s influence, artistic value of the works and the acquisition channel of the works, this paper puts forward an effective ＂nine-level interval＂ price system in which the method of determining quality followed by determining price is adopted to evaluate the price of the works, a price system developed on the basis of the quantitative analysis of nearly twenty secondary indicators and the data analysis of typical artists, complemented by transaction records of numerous artworks. This system first determines the proper level of interval of an artist using various indicators and then adjusts the variables according to the value of the artwork itself to determine the final price of the work. It will be more accurate in evaluating the price of the consumer-oriented （i.e., low-and middle-price） works.