新媒体环境下我国酒店业公关危机传播策略研究——以和颐酒店事件为例

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摘要文章从新媒体环境信息传播的特点和传播渠道的多样化出发,以和颐酒店公关危机事件为切入点,将公关危机理论作为基点,理顺我国酒店业处理公关危机时信息源、信道、受众等多方面的关系,为我国酒店业公关危机传播管理体系建立提供一些建议。

作者李燕

机构地区湖南涉外经济学院管理学院

出处《中国市场》 2017年第19期136-137,共2页 China Market

基金湖南涉外经济学院2016校级课题<新媒体环境下我国酒店业公关危机传播管理研究>的部分成果受课题资助

关键词新媒体酒店业公关危机传播管理

参考文献2

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中国市场

2017年第19期

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