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项目驱动教学法在“客户关系管理”课程教学中的探讨与实践 被引量:1

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摘要 项目驱动教学法是一种基于建构主义理论的教学方法,合理运用项目驱动教学法能有效提高客户关系管理课程的教学效果。文章分析了客户关系管理的课程性质和特点,基于教学现状,提出了客户关系管理课程教学中运用项目驱动教学法的要点。
作者 张文洲
出处 《中国市场》 2017年第21期259-259,262,共2页 China Market
基金 湖北文理学院教研项目"项目驱动式教学法在‘客户关系管理’课程教学中的探讨与实践"(项目编号:JY2015066)成果
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