高职商务英语专业《国际市场营销》课程双语教学之初探

The Initial Discuss of Bilingual Teaching on the Course of "International Marketing" in Business English Profession in Higher Vocational College

商务英语作为职业用途英语EOP,是经济全球化的必然产物,是一门以语言学为主导,吸收其他学科研究方法的综合性学科。该专业培养的人才既要具有扎实的英语基础,又必须掌握宽泛的包括国际市场营销在内的商贸专业知识。商务英语专业中的《国际市场营销》课程以其与国际的紧密连接度,英语使用的广泛度,在教学中采用双语教学是十分必要的。本文则根据自己的教学实践,就高职商务英语专业开展双语教学、中英文教学的必要性和可行性以及存在的问题进行了初步探讨。

Business English as a kind of English for Occupational Purpose(EOP),is an inevitable result of economic globalization.It is also a comprehensive subject with linguistics as its leading role.Students in this profession must master the knowledge include international marketing trade and specialized knowledge.The course "International Marketing" has the closely relationship with international connections,so the way of bilingual teaching is essential to adopt in teaching practice.This article based on my own teaching practice,which is trying to discuss the necessity,practicability and existing problems on conducting bilingual teaching in Business English.