基于SWOT分析法的我国大众健美操研究

Study on Chinese Mass Aerobics Based on SWOT Analysis

本文运用文献资料法和SWOT分析法,在我国大众健美操发展现状的基础上,从传统的单一的因素分析转向优势、劣势、机遇、威胁等综合因素的全面探析。随后,按照我国大众健美操四个因素的内部和外部因素进行交叉匹配,提出我国大众健美操的发展策略——发展型、多元型、扭转型和紧缩型,以此推动我国大众健美操的可持续发展。

The paper uses research methods of literature and SWOT analysis to make overall analysis on the strengths, weaknesses, opportunities and threats of Chinese mass aerobics development. Then, cross matching are made according to internal and external factors of the above 4 aspects, and development countermeasures on Chinese mass aerobics are carried out - - the development strategy, the multiplex strategy, the reverse strategy and the contraction strategy. The aim of the paper is to promote the sustainable development of Chinese mass aerobics.