抚州市羽毛球俱乐部的现状调查与研究

Investigation and Research on the Present Situation of Badminton Clubs in Fuzhou City

通过阅读查阅大量相关的文献资料,设计出本研究需要的调查问卷。在实地走访的过程中,拿到第一手材料,最后运用数理统计的方法整理汇总发现,抚州市人民群众有较好的羽毛球基础,存在的市场潜力巨大,处于羽毛球俱乐部开展的有利环境。但是,抚州市存在现存的经营性羽毛球俱乐部的经营规模普遍偏小,没有成立有特色优势的大型羽毛球俱乐部,对羽毛球俱乐部的经营宣传力度不足等问题。以满足抚州市人民群众对羽毛球的热情为基础,实现俱乐部利益最大化为目标,传播全民健身思想为宗旨的理念,对当前抚州市现有的经营性俱乐部的现状进行深入分析与研究,为实现抚州市羽毛球俱乐部发展越来越好作出贡献。

By referring to many literatures and field survey, this paper designs related questionnaires, collects the results and summarizes with statistical methods. Results show that： Badminton in Fuzhou processes a solid development foundation with huge market potential; most clubs are not big enough and without characteristic advantages; propaganda is far from enough. Based on the passion of the citizens, measures should be taken to optimize blub interests, spread fitness for all concepts, analyze and research on the present operation situation of commercial clubs, as well as to fulfill the club development in Fuzhou.