内蒙古旅行社业的发展研究

A Study of the Development of Travel Agency in Inner Mongolia

内蒙古旅行社业发展迅猛,但存在的问题也比较多,本文通过对内蒙古旅行社业发展现状和特征的分析,预测了内蒙古旅行社的发展趋势:以国民旅游市场为重心;逐步形成垂直分工体系;竞争主体多元化;品牌化和产品创新。针对目前内蒙古旅行社业的发展中存在的问题提出了相应的发展对策。

Travel agency industry is developing rapidly in Inner Mongolia,but there exist many problems. Based on an analysis of the present situation and characteristics of the travel agency industry in Inner Mongolia,this paper predicts the development trend of the travel agency industry in Inner Mongolia. That is to focus on national tourism market,form a vertical division of labor system gradually,diversifycompetition,building branding and innovate products. This paper puts forward some countermeasures for the development of the travel agency industry in Inner Mongolia.