新互联网时代医疗设备分销渠道设计及渠道管理决策的研究

The Research of Medical Equipment Distribution Design and Channel Management Decision under the Age of Internet

医疗设备企业具有国际化程度高、竞争激烈、利润高、发展范围广等特点,是竞争最激烈的贸易之一。分销渠道的设计和渠道管理对于提高医疗设备企业的竞争力具有重要作用,基于新互联网条件下的分销渠道的设计和渠道管理研究具有重要意义。

Medical equipment enterprises have the features of high degree of internationalization,intense competition,high profit and wide range of development. It is one of the most competitive trades. The design of distribution channels and management plays an important role in improving the competitiveness of the medical equipment companies. The research of distribution design and channel management is of great significance at new Internet age.