体育电视媒体基础属性分析

Analysis of Basic Attributes of Sports TV Media

体育运动与电视传播媒介的双向提升对于我国体育事业和传播事业意义重大,正确认识体育电视媒体基础属性有助于体育电视媒体工作的积极推进。在探讨体育电视媒体拥有的时效性、真实性、客观性、重要性、趣味性、参与性等媒体共性特征的同时,指出了体育电视媒体具有其独特的个性特征:传播实时属性、引导受众属性、易于引发收视舆情、设身其境属性、正义感属性等。正确认识和运用体育电视媒体属性有利于进行体育电视媒体的深度改革,也有利于促进我国体育电视媒体的稳健发展和加快我国体育电视媒体的产业化进程。

The two-way promotion of sports and television media is of great significance to the cause of sports and communication in China,and the correct understanding of the basic attributes of sports TV media will contribute to the vigorous promotion of the work of sports TV media. Based on the discussion of sports TV media have timeliness,authenticity,objectivity,importance,interest,participation and other media characteristics at the same time,pointed out that sports TV media has its unique characteristics： the dissemination of realtime attribute,attribute,easily lead to guide the audience viewing public opinion,with the property attribute,sense of justice etc.. To correctly understand and apply the attribute of the sports TV media is conducive to the depth reform of sports TV media,but also conducive to promoting the healthy development and speeding up the sports TV media of China＇s sports TV media in China＇s industrialization process.