体育对于电视媒体的影响初析

Analysis of the Influence of Sports on TV Media

体育是文化的主要载体,体育电视媒体能够呈现国家体育意识的宏大体育竞技观点,并通过其技术呈现方式实现媒体价值。体育电视媒体传承了体育的存在价值和社会地位,并掀起了体育运动的全球化存在价值。体育电视媒体技术丰富了体育赛事的呈现方式,拓展了体育赛事的形式和内容的创新,革新了体育器材,也使得体育赛事更富于学习化。电视媒体与体育赛事的无隙融合,呈现着人类对于运动才华的投入和灵动智慧,这就是除却体育运动自身的因素之外,电视媒体对于体育运动泛在化的社会文化影响力的主因素。

Sports is the main carrier of culture and sports TV media can show the grand sporting point of view of the national sports awareness and realizes the media value through the technical presentation. Sports TV media inherits the value and social status of sports,and sets up the value of globalization. The technology of sports TV media has enriched the presentation of sports events,expanded the form and content of sports events,innovated the sports equipment,and made sports events more interesting. Seamless integration of television and sports events shows humans＇ input in sports talent and their wisdom,which is the key ubiquitous social factor of TV media on sports except sports itself.