基于SWOT分析的新疆哈萨克族刺绣产业发展策略研究

Research on Development Strategy of Kazak Embroidery Industry in Xinjiang Based on Analytical Method of SWOT

丝绸之路经济带的建设,对沿线地区文化、贸易的交流产生了很大的促进作用。新疆地区民族文化资源丰富,在此背景下,发展文化创意产业面临重大机遇和挑战。其中,哈萨克族刺绣产业化发展已经有了一定规模,发展前景广阔,对传承民族文化产生了积极意义。本文采用SWOT分析法,对哈萨克族刺绣产业化发展中的优势、劣势、机遇和挑战进行分析,并对其发展提出相关策略。

The building of The Silk Road economic belt has played a facilitation role in the communication of culture and trade among regions along the belt. Under the background of abundant ethnic culture resources in Xinjiang, developing cultural and creative industry faces great opportunity and challenge. The development of Kazak embroidery industry has had a certain scale, has a bright future and has a positive significance for inheritance of national culture. Based on analytical method of SWOT, by analyzing advantages disadvantages opportunity and challenge in the development of Kazak embroidery industry, the author puts forward some strategies.