中国企业形象的塑造

Building up Chinese Enterprise Image

在中国加入WTO的新形势下,企业要在市场竞争中谋生存、求发展,必须要重视企业形象。本文通过对企业形象的理解,并借鉴日本、美国的企业形象塑遣经验,从而针对我国国情,对如何塑造中国独特的企业形象问题作以简要论述。

With China's entry into WTO,enterprise must emphasize its public image in order to survive and develop in the hot competition. With the understanding of enterprise image and the help of Japanese and American enterprises' experience, this text gives a simplified statement on how to build up unique image of Chinese enterprises according to China's national condition.