媒体报道里的高考改革:趋势、原因及改进——基于框架理论

Analysis of the College Entrance Examination Reform in Media Reports Based on the Frame Theory:Trends,Reasons and Improvements

2014年启动新一轮高考改革,媒体予以大量报道。借助框架理论,对以《人民日报》为代表的党报及以《扬子晚报》为代表的都市报自2013年11月至2016年12月关于高考改革的新闻报道进行量化分析,发现两者在报道分布、信息来源、关注议题、报道类型及报道倾向上存在着诸多差异。结合高考改革政策议程来看,不论是党报还是都市报,其报道均存在着一定的偏差,需要在报道强度、方式及媒体选择等方面加以改进,以提高公众对高考改革的获得感。

In 2014, a new round of College Entrance Examination reform started, accompanied by extensive media coverage. In light of the frame theory, this article analyzes the news reports in People＇s Daily and Yangtze Evening News on the College Entrance Examination from November 2013 to December 2016, concluding that there are a lot of differences in the distribution of reports, sources of information, concerns, types of report, and reporting tendencies. In consideration of the policy agenda of the College Entrance Examination reform, whether newspapers of the Party or local newspapers display some sort of deviation. Therefore, to promote the sense of gain for the public in the reform, both types of newspaper need improvement in reporting strength, manner and media selection.